Purpose 360

Timberland’s Earthkeepers lace up for global sustainability

Episode Summary

The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding the company to create a more sustainable future.

Episode Notes

Timberland is well known for its Yellow Boot. You know the one—chunky sole, nubuck upper, black leather collar. It’s a design that has weathered 40-plus years of footwear trends and market shifts, maintaining its position as both a functional work boot and fashion item. It doesn’t get much more sustainable, in terms of product design.

Sustainability is at the heart of Timberland. To talk about the footwear and apparel brand’s sustainability and social purpose journey, we welcomed Atlanta McIlwraith, Senior Manager of Community Engagement at Timberland, to Purpose 360.

In this episode, Atlanta shared what it means to be an “Earthkeeper,” a term that encapsulates Timberland’s three core CSR foci: creating responsible products, protecting the outdoors, and serving communities around the world. Core to these efforts are Timberland’s global workforce.

A few of our favorite insights from this episode:

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