Purpose 360

Purpose Pays Off at American Express with Timothy McClimon

Episode Summary

Not many consumers know that American Express pioneered modern cause marketing. To talk about American Express’s initiatives, we spoke with Timothy McClimon, Senior Vice President, Corporate Social Responsibility and President, American Express Foundation.

Episode Notes

Not many consumers know that American Express pioneered modern cause marketing. In 1983, the company launched a breakthrough campaign to support the restoration of the Statue of Liberty. (Even fewer know that American Express launched its very first employee giving campaign in 1885!)

Since then, the company has continued to evolve as an outstanding corporate citizen. To talk about American Express’s initiatives, we spoke with Timothy McClimon, Senior Vice President, Corporate Social Responsibility and President, American Express Foundation.

Listen for Tim’s insights, including:

Links & Notes